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Marketing mistakes are expensive, so why not focus on the lowest risk ideas? When you are trying to market yourself there are so many things you can do, and many of them cost money. Lena lets us in on a little utilized pathway, using your LinkedIn profile to connect with people and turn them into paying clients and customers.
My Guest: Lena Frenzel
With her background of training medical device sales reps on how to generate and convert sales leads into high-ticket customers, Lena was able to build a sustainable marketing and sales system and complementary training that she now shares with smaller businesses and coaches.
Lena’s decision to go into coaching, was because she asked herself who she wants to be spending her day with, she wanted to align her personal life with her work life.
Instead of making someone dependable as a service where they need to pay the marketing retainer every month, Lena can provide a coaching service that teaches people to do it for themselves and keep it for a lifetime.
Lena finds her biggest fulfillment in coaching, because she is not making her clients depend on her, she is empowering them to walk their own way after helping them.
Lena began doing her medical device program for medical device companies, and the biggest success stories came with clients that understood that it takes training and coaching to succeed.
Those who are humble enough to say they want the training are the ones who excel by far.
Lena is a strong believer in Tim Ferris. If you are a business owner that doesn’t have a team of 5 people, what is the 10% of activities that you will do, that will drive 90% of your revenue?
Coaching is really needed to create success; this is because people don’t know the familiarity of actually building a system themselves. A lot of small business owners have never had to sit down and go deep into their messaging. When one wants to reach out to a new audience, Lena advises one to start with asking basic questions of: Who am I? What problem do I solve? How am I solving it? With what result? How is it different? That is where a lot of successful established coaches stumble because they have never had to express it that way.
Lena’s program is split into 4 elements:
1. Work out who your audience is and what are their pain points. Because customers don’t care about the benefits of your program, they care about their pain points. Don’t just name the pain, agitate it until they really feel it and are really agitated from it. This applies to the sales conversation, watch for the signals and identify the pain.
2. If you don’t have an outreach system yet, Lena’s approach is LinkedIn. Lena’s main point is to be very straight forward, and not to fluff it up with the messaging. When you are in alignment with your business and your values and that shines through, people will want to connect with you. You will automatically stand out.
3. Message the prospect directly and then jump on a call. Lena’s approach for the call is, connection building, understanding the person’s pain point asking the right questions, but the prospect will be speaking 50% of that call, you need to listen.
4. Closing Part, how do you close someone confidently without being out of integrity? Lena urges people to find the right balance, be honest. Use tactics that represent your values. When people close, often their fear and insecurities creep in. You need to work through their fear with them, that by the end of the conversation you are educating your clients and providing so much value for them that they see and reflect on the mistakes they have done in the past, and understand why. So you have already schooled them and haven’t even started selling yet, but they are already sold because you have already helped them.
Listen to the Podcast here:
beyond the mind program
Morning Routines & Self Inquiry for Transformation - Beyond The Mind
Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Lena Viktoria Frenzel, Owner of Lucid Achievement, located in Laguna Beach, CA, USA.
What's your business, and who are your customers?
Lucid Achievement is a coaching business; we guide our clients to live a life of fulfillment and abundance of health, spiritual connection, and high performance. These aspects comprise the three central pillars we build our practice around. Some clients might want to focus more on time management, prioritization, and business strategies to strive for high performance. In contrast, others must address their health concerns first to make the most significant impact in their lives. Whatever the situation, we firmly believe that building a solid foundation is needed to make a lasting change in life. We have guided many of our clients through this journey, and we believe it is essential to see our clients in their wholeness to make sustainable changes in their lives. Having their vision align with life and putting them in a proactive state of action is what we deliver.
Tell us about yourself
I believe you can take control of your dreams every single day. I have a lot to share regarding performance optimization - learned when working for global brands, among them the best technology companies in Silicon Valley- such as Google, Facebook, YouTube, Machine Zone, and Nike.
Now, as the CEO of my company, I passionately serve people in their mission to live a Lucid Life. Through my business, Lucid Achievement, I supply strategic life coaching to empower people to realize their dreams, similar to how I realized my own.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as the owner of Lucid Achievement is seeing my clients succeed after finishing their coaching programs. Seeing my clients thrive signifies that I have done my job well. Here in Lucid Achievement, we focus on helping you unlock the best version of yourself, and once I successfully help my clients reach their set goals and even exceed them beyond their wildest dreams, I experience deep gratitude and joy.
What's one of the hardest things that come with being a business owner?
Time management is tricky when you run an operation with 8 employees and many clients. Especially when you are balancing your own wheel of life and your individual personal development work, it is important to keep good boundaries around time and switch off when it is time to switch off. I feel grateful for the amazing Lucid family of team members and clients that support me and encourage me to take time off. Without them, it wouldn't be possible.
What's one of the hardest things that come with being a business owner?
1. Set your goals. The moment you plan to run a business, you should have your plans and ideas laid out. Try seeing yourself and your business a few years from now. Where do you want to be, and how will people see your company?
2. It won't always be sunshine and rainbows. Running a business won't be easy, especially in the beginning when you are in the process of establishing your name. It takes guts and perseverance to be able to sustain it no matter the odds.
3. Adapt and overcome. Indeed in your business journey, you will face numerous problems that will test your stability and persistence as an owner. Despite the challenges thrown at you, always have a mindset that these obstacles are what make you an effective business owner. Adapt, improvise, and overcome at all times.